After the birth of his daughter, Yarie, REALHER founder Bill Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.

As Xiang continued to develop REALHER he met co-founder Megan Merid, a successful makeup artist and prestige beauty sales director. Like Bill, Merid has a young daughter, Faven, and shared the mindset that the beauty industry in particular teaches women to focus on imperfections rather than embracing and accentuating their natural beauty. Given Xiang and Merid’s strong backgrounds in beauty the duo made the perfect pair to bring the dream to reality, not just for their daughters, but for women around the world. They joined forces to further develop REALHER into a prestige beauty brand, with proprietary formulations, luxurious textures and colors, and eye-catching packaging with affirmations that speak to its consumer.

“We felt that there was a need for a prestige beauty brand that not only empowered you on the outside, but one that also empowered from within. We all need to be reminded that we are valuable, worthy and beautiful human beings and our products do just that. Each REALHER product speaks to you with the bold affirmations that we incorporate into every piece, it’s like having your biggest supporter in your purse ready to cheer you on!”, says Megan. Rather than naming individual products with traditional shade names, they are named with powerful affirmations such as “Embrace Yourself,” “I Am Persistent,” “Conquer From Within,” and “I Am Powerful”.

Having successfully launched within retailers such as Neiman Marcus, Macy’s, Amazon, and HSN, along with boutiques worldwide, REALHER has paved the path for a strong and modern way to view beauty. The brand has been featured in Allure, Nylon, Refinery 29, Bustle, and The Huffington Post among others. Additionally, prestigious Allure Magazine named REALHER’s “I Am Tough” Liquid Lipstick as one of the “Top 10 Best Vegan Red Lipsticks” on the market. To further the brand’s social impact, REALHER donates a portion of proceeds to a variety of nonprofit organizations that are making the world a better place for women.