After the birth of his daughter, Yarie, REALHER founder Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.


Having successfully launched within retailers such as Neiman Marcus, Macy’s, Amazon, and HSN, along with boutiques worldwide, REALHER has paved the path for a strong and modern way to view beauty. The brand has been featured in Allure, Nylon, Refinery 29, Bustle, and The Huffington Post among others. Additionally, prestigious Allure Magazine named REALHER’s “I Am Tough” Liquid Lipstick as one of the “Top 10 Best Vegan Red Lipsticks” on the market. To further the brand’s social impact, REALHER donates a portion of proceeds to a variety of nonprofit organizations that are making the world a better place for women.