Mascara and Eyeliner for a Cause

RealHer was established on the principle of empowering others. Upon the birth of his daughter, RealHer’s CEO, Bill Xiang recognized a need for a multi-purpose cosmetics line. One that could inspire women like her to embrace their individuality and encourage them when they lose their self-confidence. He dreamed of a cosmetics brand that would deliver high quality products women would love, but in the form of an empowering quote. Products that women would reach for daily, not only for their amazing color pay off, luxe formula, and benefits for the skin. But equally, for their ability to remind the user that she is unstoppable, and worthy in this world.

Today, that brand is no longer Xiang’s dream. It’s a reality.

And our platform of empowerment is expanding.

Previously, RealHer donated 20% of every purchase to AAUW, a non-profit organization dedicated to advancing the equality of women through advocacy, education and research. However, June marks the month of a new and exciting advocacy effort. An effort that represents inclusion, empowerment, and a celebration of differences- all things that RealHer stands for.




With the release of our newest additions, Eye Am Outstanding Liquid Eyeliner and Eye Am Beautiful Mascara, now makeup enthusiasts can support the LGBT community. All month long in June, RealHer will be partnering with the LGBT Center OC, an organization that supports the Lesbian, Gay, Bisexual and Transgender community of Orange County. In June, 20% of the proceeds from our smudge-proof liquid eyeliner, Eye Am Outstanding, and lash enhancing mascara, Eye Am Beautiful, will go directly to LGBT Center OC.



But just as promised, we never compromise on quality! Our Eye Am Outstanding liquid eyeliner was specifically designed for long lasting, water proof and smudge-proof wear. With a precision tip liner that seamlessly glides over the lid in a controllable swipe-it’s sure to become a cult classic! This formula is vegan, certified cruelty- free and paraben free.

To purchase Eye Am Outstanding Liquid Eyeliner click here.

Our Eye Am Beautiful mascara is high volume and infused with ingredients that instantly thicken and strengthen lashes. The over-sized wand is designed to provide maximum coverage per swipe, extending the lash beyond recognition to create dramatic clump-free lashes. It is also certified cruelty-free and paraben free formula.

To purchase Eye Am Beautiful Mascara click here.


 For more infomation about the LGBT Center OC, visit