With Ipsy’s 2.1 mil Instagram followers and 2.5 million glam bag subscribers (and growing), Michele Phan has found herself at the head of an empire. A glam based subscription box empire that is. With her dream team by her side, including CEO Marcelo Camberos and co-founder Jennifer Goldfarb, Phan is revolutionizing the subscription box game. For just $10 a month, Ipsy subscribers receive five full sized personalized beauty products valued at $50 and access to a database of articles, video tutorials and more.
Since its inception in 2011, Phan and her team have aimed to make beauty more accessible and attainable to the masses. Ipsy’s business model allows the consumer to gain access to every tool needed to create their individual definition of beauty, as well as explore new products they might not have otherwise tried.
They are also fostering new beauty talent by creating a platform with which beauty vloggers can produce high quality videos that the company releases daily. By lending their studios and production resources to vloggers, influencers are now able to make the content truly focused on individual expression and user experience, rather than the cosmetics brand itself as the industry previously focused on.
It’s these core values of revolutionizing beauty, focusing on the consumer and encouraging new talent that has resonated with us as well. Making Ipsy a perfect brand to partner with for the release of our Mini Girlpower Moisturizing Lipsticks. This month, Ipsy Glam Bag subscribers will receive our Deep Mauve shade that both nourishes the lips and provides amazing color payoff. Enriched with Shea Butter, Jojoba Seed Oil, Aloe Vera and Vitamin E this formula glides with a creamy satin matte finish.
To purchase your own Girlpower Moisturizing Lipstick click here.
It’s the perfect beauty staple for Spring, complimenting every skin tone who tries it. Don’t believe us? Check out this video and see for yourself: