Indie Beauty Brand Ventures to Macy’s E-Commerce Division

Online makeup retailer, REALHER Makeup, has created an online partnership with Macy’s e-Commerce division, greatly expanding the reach of their motivational and empowering line of makeup products that include lip, eye, and face categories. 

With Macy’s efforts on seeking indie beauty brands and REALHER growing their online presence, this was a clear partnership waiting to happen. Debuting in December of 2018 on Macy’s.com, REALHER’s online collection includes, Highlighters, Eyeshadow Palettes, Liquid Liners, Eye Liners, and Mascara. Their entire lip assortment which includes Lip Liners, Lip Gloss, Moisturizing Lipsticks, and Matte Liquid Lipsticks are also available in addition to their Lip Kits which are quickly becoming their bestsellers in addition to face products that are flattering for every skin type and skin tone. 

REALHER will also be participating in Macy’s Beauty Box Subscription program throughout April 2019. The cost of the subscription box is $15 per month, plus tax, that includes 5 deluxe beauty samples, 1 bonus item, and a coupon to use on future Macy’s purchase, as well as a beauty pouch. Every month beauty subscribers are treated with a new theme to their box and are encouraged to post their beauty finds on social media with #macysbeauty. Current subscribers will receive a full-size Moisturizing Lipstick ($18 value) in their beauty box, which already pays for itself. 

Along with participating in Macy’s Beauty Box Subscription, REALHER will also delight Macy’s loyalty charge card holders with exclusive gift with purchases in the near future. REALHER continues to thrive in the e-Commerce division as well as their presence at REALHER.com where the rest of their collection is available for purchase.