A dad has created a makeup brand to help to empower women - especially his daughter. Bill Xiang, the founder and CEO of RealHer a California-based brand, was inspired to launch his company by the birth of his daughter, Yarie. Xiang - who formulated cosmetic products for over 10 years before starting his own company - has said he didn’t think about feminism until he became a dad. “I didn’t really think about the question of whether I am a feminist until my little girl’s birth,” Xiang said in a statement on RealHer’s website.
The California-based brand - which is cruelty-free and uses natural ingredients - emblazons an inspirational message for women on every product. And the brand donates 20% of all their gross profits to the American Association of University Women (AAUW) - a non-profit organisation that helps women through leadership programmes. “I created this brand for my daughter. I want to be her role model; I want to work hard for our brand to give her the best influence from a father,” Xiang wrote. “I try to build the brand to influence women the way I would want any company to inspire my daughter: inspire her to become independent, successful and fulfilled, without telling her she isn’t enough.”