INDIE BEAUTY BRAND HEADS TO NYC FOR 2019 INDIE BEAUTY EXPO
REALHER is showing no signs of slowing down while maintaining their visibility in the beauty world with attendance at the Indie Beauty Expo 2019. The indie brand that encourages their customer with empowerment and self-love is currently celebrating their official debut in the land down under with distribution in Australia. In addition to that, the brand is also fresh off their second annual attendance at Cosmoprof North America 2019.
From skincare to beauty to fragrance, Indie Beauty Expo is the premiere convention for independently owned and independently created brands in the beauty world. Indie brands are one of the fastest growing segments in beauty with most every major retailer scouting brands from this category to add to their assortment. Both Macy’s and Neiman Marcus have entertained indie beauty sections in the form of pop-up or permanent installations to their brick and mortar locations.
Indie Beauty Expo’s mission is to give these brands a single location of mass proportions to showcase their products with colleagues, vendors, product development, and distribution. In prior years, REALHER has attended Indie Beauty Expo in Los Angeles, Dallas, and Germany with great success as the brand is currently being distributed in five countries in just two short years.
At this year’s convention in NYC, REALHER showcased Fall launches as well as new innovation prepared for release in 2020. The brand continues to make their positive beauty mark in the cosmetics world and social media, all the while with plans of attending more conferences to spread their message of daily positive affirmations.