Animal testing is still a common practice in the industry. It is estimated that between 100,000 - 200,000 animals suffer and die every year just for cosmetics. Because of the harm done to these animals in a laboratory setting, there has been a strong public backlash to the practice, and many companies have followed suit touting that they are "cruelty free" in order to win the hearts of customers.
However, the "cruelty free" and "not tested on animals" label has become confusing because the label is not regulated, and many companies will tout that they are cruelty free when they are in fact not. This is frustrating to many of us because it leads us to wonder who can we really trust? Due to this confusion, several non-profit certification programs have appeared in recent years to combat the widespread misuse of such marketing.
We're proud to announce that RealHer is officially certified by the CCIC and Leaping Bunny for our commitment to cruelty free cosmetics and ingredients that are not tested on animals in any way, shape or form. This is a huge milestone for us not only in terms of creating better products, but also in taking what we do seriously.
Leaping Bunny is an internationally recognized certification program and what sets Leaping Bunny apart from other cruelty-free programs is their strict no animal testing standards, Supplier Monitoring System, and their mandatory audits. Leaping Bunny is the gold standard for cruelty-free cosmetics, personal care and/or household products. It is without a doubt, the most trusted and consistent cruelty-free certification available.
Leaping Bunny also does not allow applicants to distribute their products in foreign markets that require animal testing (such as China). Certified brands must also recommit annually and companies may require to be audited to ensure they meet Leaping Bunny’s standards.
We hope that by leading the movement we can encourage awareness amongst consumers and help standardize ethical sourcing and manufacturing practices in cosmetics.